New Baguette Range – Product launch

The brief

Primula was preparing to launch four new filled baguettes and needed both product-focused images and more atmospheric brand imagery for internal marketing and other channels. The client had a clear visual direction and specific requirements for the imagery, including the darker Primula brand world and a bakery worktable feel.

My role

Set & prop styling · Food styling · Photography · Production · Post-production

The approach

Working from Primula’s brief, I created the shoot plan, built the set and selected the props to bring the requested visual direction to life. The product images followed specific composition and product presentation requirements, while the mood imagery allowed for a more styled interpretation within the same brand world.

Usage

The images were created for the launch of the four new baguettes and for use across Primula’s internal marketing and other brand channels. A selection from the wider image set is shown here.