My Sweet Deli Cakes – Content creation across social, digital and print
The brief
Dr. Oetker approached me with a need for new imagery for its My Sweet Deli Strawberry Cheesecake. The product was photographed and styled according to the client’s requirements. After seeing the first strawberry cake image, the client asked me to continue the same visual direction for three more products: Blueberry Cheesecake, Salted Caramel Cheesecake and Hot Chocolate Brownie.
My role
Visual direction · Set & prop styling · Food styling · Photography · Production
The approach
I had already established the visual direction with the Strawberry Cheesecake image, so the next step was to expand that world into a cohesive series. For each new product, I developed its own colour palette and new props while making sure every image still felt connected to the original strawberry cake. The result was a consistent visual family with enough variation to give each product its own character.
Usage
The final images were used across Dr. Oetker’s social and marketing channels and print advertising. Series received highly positive feedback from the client.
Puutarhan Marjat – Content creation
The brief
Following an earlier shoot for Dr. Oetker Puutarhan marjat, the client came back for more content for same product, asking for the same kind of visual feel they had loved in the previous images. The brief was simple: beautiful, light and calm imagery that felt delicious, soft and berry-led.
My role
Visual direction · Set & prop styling · Food styling · Photography · Production
The approach
With the previous work as a starting point, I developed the visual direction further and created a light, considered still life setting around the product.
Just like the first project, the direction came together through only a few emails, without the need for a lengthy creative brief. The images were created during one dedicated shoot session as part of a two-day production covering other Dr. Oetker products. The assets were delivered in formats tailored for Dr. Oetker’s social and digital marketing channels.
Three selected images from the wider set are shown here.
